Turning 112% ACOS into 7.45% Through Amazon PPC Optimization

From inefficient ad spend to a highly profitable Amazon advertising system.

Client

Rejuvant

Marketplace

Amazon US

The Challenge

When we took over the Amazon advertising strategy for Rejuvant, the account was facing a major profitability challenge. The advertising ACOS was approximately 112% — the brand was spending more on advertising than the revenue being generated from those ads. The objective wasn't simply to increase sales; we needed to build a more efficient PPC structure.

Reduce wasted advertising spend
Improve keyword and targeting efficiency
Identify profitable search terms
Control inefficient campaigns
Scale high-performing opportunities

Our Approach

We took a performance-driven approach to Rejuvant's Amazon PPC account. Instead of treating every campaign equally, we analyzed campaign and targeting performance and continuously shifted the advertising budget toward opportunities that demonstrated stronger potential.

Refined campaign structure and targeting to separate discovery, high-intent and proven converting terms
Search-term optimization to scale opportunities while reducing spend on inefficient traffic
Continuous bid and budget management based on performance
Ongoing monitoring of ACOS, clicks, spend and sales to drive data-based decisions

The Results

The transformation was significant. ACOS dropped from 112% to 7.45% — approximately a 93.3% reduction — while the account generated $21,673.85 in attributed PPC sales during June 2026. That represents roughly $13.43 in attributed sales for every $1 spent on advertising.

112% → 7.45% ACOS (93.3% reduction)
$21,673.85 in June PPC sales on $1,614.61 ad spend
13.43x approximate ROAS
Supported by $51,228.75 in overall June ordered product sales

The numbers that matter.

Verified performance from the live advertising dashboard.

ACOS Improvement
112% → 7.45%
June PPC Sales
$21,673.85
June Ad Spend
$1,614.61
Approx. ROAS
13.43x
ACOS Reduction
93.3%
June Order Sales
$51,228.75

Real screenshots, real results.

Imagery captured directly from the live advertising and Seller Central dashboards.

Rejuvant Amazon Seller Central sales dashboard

“Rejuvant's Amazon growth story demonstrates what happens when PPC management moves beyond simply launching campaigns and becomes a continuous process of analysis, optimization and controlled scaling — the goal wasn't to spend less, but to spend smarter.”