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Performance Marketing

Meta, Google, and TikTok campaigns managed as one cross-channel system that feeds your stores.

Everything this engagement covers.

No vague retainers — here is the concrete work we take off your plate.
  • Account audit & full-funnel strategy (cold/warm/hot audience mapping)
  • Campaign architecture and build (Meta Advantage+, Google Performance Max/Shopping, TikTok campaigns)
  • Conversion tracking setup: pixel, Conversions API, server-side tracking
  • Creative production & systematic A/B testing (hooks, formats, copy variations)
  • Audience segmentation & retargeting strategy
  • Budget pacing, bid management & scaling protocols
  • Weekly performance reviews & monthly creative-fatigue audits
  • Cross-channel reporting tied back to marketplace/DTC revenue
  • Landing page and offer testing

Our process for Paid Ads.

The same disciplined sequence, tuned to this channel's mechanics.
  1. Audit

    Review past spend, conversion tracking, audience setup and creative performance.

  2. Structure

    Account rebuild around clean campaign structure and a creative testing framework.

  3. Scale

    Budget scaling against blended CAC and ROAS targets, with weekly creative refresh.

Where we add the most leverage

Rather than spreading thin, we focus our time on the handful of levers that reliably move revenue in this channel.

  • Meta Ads (Facebook & Instagram) management

  • Google Ads (Search, Shopping, Performance Max)

  • TikTok Ads & Spark Ads

  • Creative testing & conversion tracking

Ready to grow on Paid Ads?

Tell us where you are today. We'll audit your presence and come back with a concrete plan — no obligation.

pentabpo@gmail.com